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Our Story

The story of our Brand started since the inception of our Company, Specs n Frames in Saudi Arabia in 1982. With over four decades of continuous experience in the field of Spectacle Industry, we tour the world long years to find the best and unique brand to meet the demand of stylish, young and smart generation, Professionals, Businessmen & Businesswomen, General Folks and Kids and for them FIRIRO is the answer. FIRIRO is the first Optical Frame brand distributed directly to Pan India with a spread to world markets, carefully manufactured using cutting edge technologies with its innovative designs and engineered to create a brand that performs every activity suitably fitted as per every individual’s choice. FIRIRO is the best international quality brand available at very attractive prices accessible to all type of its customers. Company started its operations in India in 2008.